FLUID

 DYNAMIC

IMMERSIVE

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Guidance

HS students are new to the sport. They need help to understand the form, strike, stride, pace, etc.

More Than an Athlete

Coach reminds us once again, they are HS students which means their life is much more than running. Not everyone aims to be a professional runner. It is important to have a balance life.

Motivation

The new generation has a lot more distractions compare to the past. It is important to keep them motivated and introduce them to the benefit of running.

INTERVIEW WITH COACH SHELBY - SOUTH HILLS HS COACH

Although we can not interview High School students. We have the chance to talk to Coach Shelby. She ran in High School and College. After graduating, she came back to her Alma Mater to inspire the next generation.

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FUTURE

OF

RUNNING

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Imagine the Future of Run with the lens of Under Armour. Working with a team with designers from Product, Graphic, and Environmental Design.

ArtCenter TDS course sponsored by Under Armour.
Creating a brand-centric, authentic “Future Run Experience” through footwear, apparel, retail space, visuals, etc.

Project

Student Project

ACCD x UA TDS

Duration

2020 Summer

14 Weeks

Disciplines

Product Design

Brand Strategy

Environmental Design

Product Design

Graphic Design

This project is a collaborative effort with:

Aries Wang

Chase Ghiglia

Travis Cantrell

My role in this project:

Concept development, Visual language, Footwear + Space ideation, Footwear material, Footwear + Apparel 3D modeling, and Techpack.

Video credits to Will Fritz and David Macia

 
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LIVE

TRAIN

RECOVER

PERFORM

UNDER ARMOUR's VALUES

Under Armour is a brand that cares about its athletes from a holistic point of view.

They see athletes more than just athletes and that's what inspired the NEXT HOUSE.

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THE FUTURE HIGH SCHOOL RUNNERS // GEN ALPHA

Born in 2010-current, known as “generation glass”, these individuals are exceptionally expressive and very adaptable.

We are very aware that GEN ALPHA is experiencing a new normal today.

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Video credits to Will Fritz and David Macia

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WELCOME TO THE NEXT HOUSE

An immersive experience for future High School runners to learn about themselves, train with advanced technology, and explore the future.

Runners will push their limits under the protection of Under Armour.

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DIGITAL DOUBLE / YOUR DIGITAL TWINS

The concept of digital double is to utilizing data we collect from you to create a digital twin of you. We collect data and project it in your face in real time.

CUSTOMIZATION

TRAIN PARTNER

FUTURE GOAL

NEXT HOUSE

3 MAIN PROGRAMMES

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THE GARDEN

• Social - Connecting

• Learn from UA ambassador

• Relax and Restore

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ACTIVE TRAINING

• Interactive Training

• Immersive Track

• Real-time Data Collecting

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DIGITAL RETAIL

• Digital textile display

• Sustainable Retail Experience

UA NEXT JANUS

NEXT HOUSE APPAREL

• Taylormade

• Seamless comfort

• Highly sustainable

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TPU 3D PRINT

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DYNAMIC CONSTRUCTION

The hollow design provides an extreme lightweight experience for runners and still providing great cushioning.

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SINGLE MATERIAL

Printed with different density based on your personal foot map.

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CUSTOM FLEX GROOVES

Providing the best fit and comfort your unique foot shape.

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REUSABLE INSOLE

Collect your running data and interact with your digital double. Switch your insole to multiple sneakers.

PRESSURE SENSORS

SWEAT SENSORS

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UA NEXT RUNNER

NEXT HOUSE FOOTWEAR

• Dynamic Construction

• Highly Sustainable

• Hyper Customization

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ON THE COURT

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OFF THE COURT

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RUNNER

NEXT

Video credits to Will Fritz and David Macia

THANK YOU