Raptic creates a singular line of technology accessories for the modern adventurer. Before Fall 2022, Raptic’s design language was built around using metal elements and components within its product line. However, Fall 2022 was a turning point for the brand and a new direction was set moving into the future.
The new direction was to develop a set of biodegradable cases with a brand sustainability story. With this change came the challenge is to removing the use of the iconic metal elements while still maintaining the Raptic design language.
Eddie Lee, Felix Tsoi, Michael Yan, Erin Kim, Dean Ellers